Fisher-Price innovates with Smart Stages

New technology sees toys adjust to suit three different levels of development: Explore, Encourage and Pretend.
Publish date:
Social count:
Fisher Price Smart Stages.jpg

Fisher-Price has welcomed Smart Stages technology to a line of its infant toys.

The content of Smart Stages toys adjust to suit babies’ different levels of development.

Smart Stages technology features three modes of play that change as baby grows and learns at their own natural pace. Working like an app, parents can input their baby’s age for content updates, giving them the ability to personally select the stage they feel is best for their child.

Level one, ‘Explore’, is suitable for six months and above and focuses on first words with sounds designed to spark a baby’s curiosity.

Level two, ‘Encourage’, is for babies aged 12 months and above, with toys that prompt a baby through questions and simple directions.

The third and final level, ‘Pretend’, is designed for infants aged 18 months and above and promotes imaginative fun and early role-play.

All levels and age groups are dependent upon each individual product within the Laugh & Learn Smart Stages range.

Combining this technology with the existing Laugh & Learn range of toys, the Smart Stages offering includes the Laugh & Learn Crawl Around Car, Smart Stages Chair and Puppy’s Smart Train.

Puppy’s Smart Train features over 50 songs for babies to enjoy, the Laugh & Learn Crawl Around Car includes over 75 sung songs, tunes and phrases, while the Laugh & Learn Smart Stages Chair boasts a light-up remote with shape and number buttons, a story book, a magic ABC seat and a lift-up seat cushion


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.