Fisher-Price innovates with Smart Stages

New technology sees toys adjust to suit three different levels of development: Explore, Encourage and Pretend.
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Fisher-Price has welcomed Smart Stages technology to a line of its infant toys.

The content of Smart Stages toys adjust to suit babies’ different levels of development.

Smart Stages technology features three modes of play that change as baby grows and learns at their own natural pace. Working like an app, parents can input their baby’s age for content updates, giving them the ability to personally select the stage they feel is best for their child.

Level one, ‘Explore’, is suitable for six months and above and focuses on first words with sounds designed to spark a baby’s curiosity.

Level two, ‘Encourage’, is for babies aged 12 months and above, with toys that prompt a baby through questions and simple directions.

The third and final level, ‘Pretend’, is designed for infants aged 18 months and above and promotes imaginative fun and early role-play.

All levels and age groups are dependent upon each individual product within the Laugh & Learn Smart Stages range.

Combining this technology with the existing Laugh & Learn range of toys, the Smart Stages offering includes the Laugh & Learn Crawl Around Car, Smart Stages Chair and Puppy’s Smart Train.

Puppy’s Smart Train features over 50 songs for babies to enjoy, the Laugh & Learn Crawl Around Car includes over 75 sung songs, tunes and phrases, while the Laugh & Learn Smart Stages Chair boasts a light-up remote with shape and number buttons, a story book, a magic ABC seat and a lift-up seat cushion

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