Fisher-Price grabs Angelina Ballerina

Hit Entertainment selects the firm as global master toy licensee for the pre-school property.
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The toy line will be based on the new CG animated series, Angelina Ballerina The Next Steps.

Fisher-Price plans to develop, manufacture and market a variety of toys for girls four to seven years-old including figures and dolls, play-sets, dollhouses and vehicles, plush toys and pre-school toys, including electronic learning and developmental toys.

The line will be produced under the Mattel brand name, with the first items scheduled to launch in the US in autumn 2010 exclusively at Target and Target.com.

Fisher-Price will debut the line at mass retailers in the rest of the world from 2011.

Jeff Dunn, president and CEO, Hit Entertainment said: “Fisher-Price is a world-class toy company and the best partner to bring creative, quality Angelina Ballerina toys to the global stage.

“Angelina Ballerina is a beloved publishing property for more than 25 years. With her new CG animated series being enthusiastically embraced by parents and children around the world, we look forward to working with Fisher-Price to create toys that will enhance the Angelina experience, and grow the long term business for this brand.”

Kevin Curran, senior vice president and general manager at Fisher-Price Brands added: ”We’re always looking for innovative ways to enrich children’s play experiences by helping them connect with their favourite character brands.

“Through our continued partnership with Hit Entertainment, we will enable girls to bring Angelina Ballerina to life like never before.”

Angelina Ballerina The Next Steps is a production of Hit Entertainment and Thirteen in association with Nick Jr. UK and WNET.ORG. The series currently broadcasts in the US (PBS KIDS), Canada (Treehouse), UK and Ireland (Nick Jr UK), France (France 5) and Australia (ABC) and is slated to launch in 30 more countries in Latin America, Europe, the Middle East, Africa and Asia.

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