Fisher-Price expands EU reach for DC Super Friends Imaginext range

Range inspired by DC Comic Super Heroes will make its German debut later this year
Author:
Publish date:
Social count:
0
imaginext.gif

Warner Bros Consumer Products has confirmed that Fisher Price will be launching its popular range DC Super Friends Imaginext toys across Germany.

The range, featuring iconic DC Comic Super Heroes, will be rolled out across the territory later this year.

The extension of the partnership between Warner and the pre-school toy firm was marked with a special award presentation at Spielwarenmese International Toy Fair in Nuremberg on January 29th.

The two firms embarked on the partnership five years ago in the US. the range has since become a best-seller on both sides of the Atlantic with popularity in the US, UK and Spain.

Pilar Zulueta, executive vice president and general manager of Warner Bros consumer Products EMEA, said: "Children play at being Super Heroes long before they engage with the movie and TV content.

"We saw an opportunity to broaden our DC Comics toy programme to include pre-schoolers by appealing to their play pattern through some of Fisher-Price's powerful brands whilst also capitalising upon the fond nostalgia that parents feel towards our Super Hero characters.

"Just five years into the relationship and the DC Super Friends Imaginext Range is not only one of Fisher-Price’s best-selling lines, but is one of the toy trades star pre-school performers.

"We’re excited to be furthering our relationship with Fisher-Price and we’re looking forward to building on this success in the future.”

Isabel Ferrer, director of marketing, Fisher-Price Europe, added: "DC Super Friends products have been a star performer for the Fisher-Price Imaginext range and we are honoured that Warner Bros Consumer Products has recognised its success with this award which celebrates our commercial achievements in Spain and the UK.

"We are excited to be launching the range in Germany and are looking forward to celebrate similar success in this market as well."

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.