Fisher-Price’s campaign Film By You is launching this weekend, which will see mums and dads share special moments of their children with the company.
The new digital and social initiative will see these moments become part of a global ‘Film By You’ that is set for release later this year.
Casting for the campaign begins this week on the Fisher-Price UK Facebook page, where parents are asked to share their videos via a microsite.
Wendy Hill, brand activation director at Mattel UK, said: “We are very excited to kick off the year with a really unique campaign for the brand.
“We know that parents have lots of videos of those special moments with their children on their phones, whether it is first steps or just something funny, and this is a fantastic opportunity for parents to be part of this unique film.”
Videos shared with the firm will have the chance to be selected for the final edit of the global film. Parents can get involved by using the #FilmByYou hashtag and visiting the microsite.