FIsher-Price CDs and DVDs to hit Argos

Mood Entertainment links with retailer to extend its pre-school offering.
Author:
Publish date:
Social count:
0
862_mypictr_300x300(3).jpg

Mood Entertainment, a division of Mood Media Corporation, will provide Argos with Fisher-Price branded CDs and DVDs for inclusion in its next catalogue, to be released on July 23rd.

The deal marks the first time that Argos’ catalogue will feature CDs and DVDs exclusively aimed at the baby and toddler market, creating a new product category for the retailer.

The ‘ABCs and 123s’ range includes a collection of songs and video stories. ‘Animal Classics’ encourages toddlers to learn about the animal kingdom through songs and videos.

The range will also include three CDs of ‘Rainforest Music’ designed to relax and sooth babies up to the age of 18 months. The instrumental lullabies blended with sounds from nature, were developed by Mood Entertainment to encourage babies to sleep peacefully.

“This is an exciting development for Mood Entertainment and we are honoured to be working with such a high profile and well-known brand as Argos”, said Lorne Abony, CEO and chairman of Mood Media.

“We are committed to developing new products for our customers and we hope to increase our presence in UK-wide retailers throughout 2011.”

“We are pleased to be able to give our customers more choice by providing an extended baby and pre-school range of products, that is tailored to the specific development needs of babies and toddlers of all ages,” said Yannis Vaharoglou from Argos.

“Offering this selection of audio and video products opens up a new door for us, and we are looking forward to seeing where this takes us.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.