Fisher-Price apps launched for iPhone

Mattel's Fisher-Price has launched a range of iPhone apps based on its classic pre-school lines.
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It is the latest brand to hit the growing App Store, releasing three applications in partnership with design firm IDEO.

Fisher-Price: See 'n Say is a virtual spinning toy, which gets kids to spin a virtual arrow and identify 48 animals.

Fisher-Price: Little People Farm is a cartoon farm with 25 'active touch points' to discover, including three mini-games. It also includes two songs written for the app.

Finally, Fisher-Price: Chatter Telephone is based on the plastic telephone toy that's familiar to millions of kids (and parents) worldwide.

All three apps are designed for children aged 2-5 years-old. The first two cost $1.99 on the App Store, while the telephone app costs $0.99.


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