Fisher Price is celebrating Mother’s Day this year with the search for new mums to join its parent network and toy testers.
Continuing its heritage of working with parents and babies to develop its toys, Fisher Price is now on the hunt for new mums and mums to be.
The chosen mothers and their babies will feature on a dedicated Fisher Price Mums website launching this May.
Through the site, the parents will be able to offer the experiences in real life situations through reviews, images and videos with each other.
The campaign will also be supported through a media partnership programme along with additional activity later this year.
Wendy Hill, director of customer marketing and brand communications, said: “Sharing experiences, reviews and recommendations through social media and on blogs is now ‘the norm’ for mums and, as a brand, being able to reach these mums on relevant platforms and at key times is very important.
“Our Fisher Price Mums will be a genuine real mum voice to create conversations and also show the high quality, durability and performance of our products all the way from birth to pre-school.”