First global toy partners confirmed for Star Wars: The Force Awakens

Hasbro, The LEGO Group, Mattel, JAKKS Pacific and Rubies all on board.
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Disney Consumer Products and Lucasfilm have unveiled the first wave of global licensees for Star Wars: The Force Awakens at Nuremberg Toy Fair.

Hasbro, The LEGO Group, Mattel, JAKKS Pacific and Rubies are just some of the global licensees that will support the highly anticipated theatrical release of Star Wars: The Force Awakens.

A bespoke range of products will also be available at Disney Stores globally.

“Star Wars: The Force Awakens is one of the most anticipated movie events of all time. Our mission is to pay homage to the excitement of Star Wars fans around the world and bring the incredible storytelling from the movie to life through our products,” said Josh Silverman, executive vice president of global licensing, Disney Consumer Products.

“Our teams have designed product lines that will deliver incredible play experiences, while preserving the surprises filmmakers have in store for audiences in December.”

The Star Wars: The Force Awakens product line-up will be led by best-in-class licensees with an assortment of action figures, role-play items, play-sets, die-cast vehicles, costumes and more. Additionally, there will be exclusive offerings such as collectables, die-cast action figures, role-play and more available at Disney Store and DisneyStore.com.

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