First global toy partners confirmed for Star Wars: The Force Awakens

Hasbro, The LEGO Group, Mattel, JAKKS Pacific and Rubies all on board.
Publish date:
Social count:

Disney Consumer Products and Lucasfilm have unveiled the first wave of global licensees for Star Wars: The Force Awakens at Nuremberg Toy Fair.

Hasbro, The LEGO Group, Mattel, JAKKS Pacific and Rubies are just some of the global licensees that will support the highly anticipated theatrical release of Star Wars: The Force Awakens.

A bespoke range of products will also be available at Disney Stores globally.

“Star Wars: The Force Awakens is one of the most anticipated movie events of all time. Our mission is to pay homage to the excitement of Star Wars fans around the world and bring the incredible storytelling from the movie to life through our products,” said Josh Silverman, executive vice president of global licensing, Disney Consumer Products.

“Our teams have designed product lines that will deliver incredible play experiences, while preserving the surprises filmmakers have in store for audiences in December.”

The Star Wars: The Force Awakens product line-up will be led by best-in-class licensees with an assortment of action figures, role-play items, play-sets, die-cast vehicles, costumes and more. Additionally, there will be exclusive offerings such as collectables, die-cast action figures, role-play and more available at Disney Store and


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.