FEATURE: Tomy's business overhaul

Tomy has undergone an overhaul of its business with a new structure and new product focus.
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Many a well-planned business projection will have found its way into the bin over the last 12 months.

Unprecedented economic pressures and the toy market’s own unique problems of a retail base undergoing a major reshape have sent plenty of suppliers back to the drawing board.

Some, like Tomy, have had to take some big decisions in order to adjust to these changes.

European chief Robert Mann explains how the firm had to make hard choices to survive: “We had to rip up our plan at the end of September because everything changed so dramatically. The plan had to be re-worked and we re-budgeted for the rest of the year.”

To read the full feature, click here.

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Tomy's business overhaul

Tomy has undergone an overhaul of its business with a new structure and new product focus. Ronnie Dungan spoke to European chief Robert Mann and European marketing head Joanne Gray about its new plan of action?

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