FEATURE: The whole package

Character Options prepares for the launch of its new range as master toy licensee for the Postman Pat brand.
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As the finishing touches were being put in place for the new Special Delivery Service series, ToyNews visited the Cosgrove Hall studio to find out what’s on the way….

Pat Clifton and Jess, aka Postman Pat and his black and white cat, hit our screens in 1981. A year later, Jerry Healy, now Character Options’ Marketing Director, joined the toy industry and attended his first Toy Fair (as a very young man, he assures me.)

Last September, 25 years later, the pair came together as Character Options became the new master toy licensee for the Postman Pat brand.

The new collection of toys will launch in January 2009 and is based on the new series, airing on Cbeebies in September with 26 episodes, each 15 minutes long.

To read the full feature, click here.

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The whole package

Character Options is preparing for the launch of its new range as master toy licensee for the Postman Pat brand. As the finishing touches were being put in place for the new Special Delivery Service series, Katie Roberts visited the Cosgrove Hall studio to find out what?s on the way?.

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