FEATURE: The Price is Right

Number one in the infant and pre-school category, we find out Mattel's plans for Fisher-Price.
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Plans for the range include a marketing campaign targeting mums and kids including TV and online advertising and a range of new products launching throughout the year.

Phil Hooper, senior marketing manager at Fisher-Price said: “We are committed to fostering our leadership position and driving Fisher-Price forward through the continued launch of innovative products backed with impactful, heavyweight marketing campaigns.”

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