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FEATURE: Ready to rumble - ToyNews

FEATURE: Ready to rumble

Boys? movies form the basis of Hasbro?s 2009 offering. Ronnie Dungan runs through the highlights for the year ahead.
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Hasbro is set for a big year in 2009 across all sections, with particular highlights in the area of movie franchises, reinventions of old classics and cool collectables for all ages.

To read more about the plans for the year, click here and to read the interview with marketing director, Mark Foster, outlining marketing plans and what the firm is expecting from a challenging year ahead, click here.

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Ready to rumble

A triumvirate of boys? movies forms the basis of Hasbro?s 2009 offering, but there?s also emphasis on collectables and the relaunch of Cranium to look forward to. Ronnie Dungan runs through highlights and speaks to marketing director Mark Foster about what promises to be a busy year for the firm?.

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