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FEATURE: Optional extras - ToyNews

FEATURE: Optional extras

Character Options is making some aggressive forecasts for next year. ToyNews finds out about the plans for s/s 09.
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The firm is hoping to add another £45m to its turnover for the coming year, buoyed by what it believes will be its biggest range to date adn some canny refreshments and additions to its existing line-up.

"We're going to be really aggressive for next year," says managing director, Jon Diver. "All the brands are in a very good position to go into next year with improvements."

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Optional Extras

Character Options is making some aggressive forecasts for next year, hoping to add another £45m to its turnover, buoyed by what it believes will be its biggest range to date and some canny refreshments and additions to its existing line-up. ToyNews reports...

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