FEATURE: Mega Brands' battle plan

Following a tough time, the firm is confident it can come back still fighting.
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With more than $350m of debt, plant closures, lay offs and generally the kind of negative financial headlines most firms could do without, you could be forgiven for expecting Mega Brands to feel a little beleaguered at the moment.

But with Thomas and Friends construction items arriving next summer, a deal for toys based on Microsoft Halo video games and, more immediately, the launch of Battle Strikers, there’s more than a little cause for optimism and there’s certainly no discernible trace of despondency from the firm.

To read the full feature, click here.

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Mega Brands' battle plan

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