FEATURE: Mega Brands' battle plan

Following a tough time, the firm is confident it can come back still fighting.
Author:
Publish date:
5_Pocoyo.jpg

With more than $350m of debt, plant closures, lay offs and generally the kind of negative financial headlines most firms could do without, you could be forgiven for expecting Mega Brands to feel a little beleaguered at the moment.

But with Thomas and Friends construction items arriving next summer, a deal for toys based on Microsoft Halo video games and, more immediately, the launch of Battle Strikers, there’s more than a little cause for optimism and there’s certainly no discernible trace of despondency from the firm.

To read the full feature, click here.

Related

68_mypictr_200x200(2).jpg

Mega Brands' battle plan

Mega Brands has had a tough time recently and recall nightmares have contributed to its heavy level of debt. But with some licensing deals and optimism in Battle Strikers, the firm is confident it can come off the ropes fighting. We spoke to CEO Marc Bertrand about its ongoing battle?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.