FEATURE: Everything she wants

The girls market continues to be a lucrative but tricky sector. ToyNews offers some highlights...
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In the girls sector, toys are constantly battling against other mediums like music, fashion and gaming. Licensed properties still figure highly, but so do more interactive based toys, with even traditional plush now featuring these elements.

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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.