FEATURE: Character's Fireman Sam plans - ToyNews

FEATURE: Character's Fireman Sam plans

We talk to Character Options and Hit about the launch of the new toy line.
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Character Options is continuing to carve itself a bigger chunk of the pre-school market with key licences. Hit's Fireman Sam is the latest addition.

We spoke to marketing director Jerry Healy and Lesli Zador, International brand manager of Hit Entertainment, about the launch of the new toy line...

To read the full feature, please click here.

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