FEATURE: Character's Fireman Sam plans

We talk to Character Options and Hit about the launch of the new toy line.
Author:
Publish date:
5_Pocoyo.jpg

Character Options is continuing to carve itself a bigger chunk of the pre-school market with key licences. Hit's Fireman Sam is the latest addition.

We spoke to marketing director Jerry Healy and Lesli Zador, International brand manager of Hit Entertainment, about the launch of the new toy line...

To read the full feature, please click here.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019