FEATURE: Character's Fireman Sam plans

We talk to Character Options and Hit about the launch of the new toy line.
Publish date:

Character Options is continuing to carve itself a bigger chunk of the pre-school market with key licences. Hit's Fireman Sam is the latest addition.

We spoke to marketing director Jerry Healy and Lesli Zador, International brand manager of Hit Entertainment, about the launch of the new toy line...

To read the full feature, please click here.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.