FEATURE: Champion Giochi

Lutz Muller ruminates on Giochi Preziosi's move into the North American market...
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Founded in 1978, Giochi Preziosi is the biggest player in the Italian toy market and, by its own definition, it is also the fourth largest toy operator in the world.

Giochi markets and distributes toys under its own brands. In Italy the group has a direct presence in the retail sector, with its 434 stores under the names of Amico Gio, Giochetta and Giochi Preziosi, which makes it the largest toy retailer in Italy. The company is owned by three parties – Bank Intesa Sanpaulo owns 40 per cent, the Italian buy-out firm Clessidra owns 15 per cent and the founder, Enrico Preziosi, owns the balance of 45 per cent.

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Champion Giochi

This month our US correspondent ruminates on Italian toy giant Giochi Preziosi's move into the North American market and examines the chances of a successful Gormiti launch...

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