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FEATURE: Cast Iron certs - ToyNews

FEATURE: Cast Iron certs

With Iron Man 2 leading the charge, there is lots happening at Hasbro this year...
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A few eyebrows were raised when Hasbro shelled out $200m for the rights to Marvel properties. But after the success of Spider-Man, Hulk, X-Men and the Fantastic Four, with plenty more in the pipeline, it’s beginning to look like a bargain.

Iron Man 2 will be the next big movie from the Marvel slate and it looks set to build on the success of the first film as the character continues to build a relationship with film fans as well as lovers of the original comics.

Hasbro’s accompanying toy range is a cornerstone of its business in 2010 and the firm hopes it will continue the momentum built in 2009 with the Transformers boys action range.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.