A few eyebrows were raised when Hasbro shelled out $200m for the rights to Marvel properties. But after the success of Spider-Man, Hulk, X-Men and the Fantastic Four, with plenty more in the pipeline, it’s beginning to look like a bargain.
Iron Man 2 will be the next big movie from the Marvel slate and it looks set to build on the success of the first film as the character continues to build a relationship with film fans as well as lovers of the original comics.
Hasbro’s accompanying toy range is a cornerstone of its business in 2010 and the firm hopes it will continue the momentum built in 2009 with the Transformers boys action range.
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