FEATURE: Beyond Bratz

We talk to MGA Entertainment's Marian Davis about the company, its brands and its plans.
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Boasting not only Bratz, but also brands including Moxie Girlz, and more recently Lalaloopsy and through Zapf Creation, Baby Born and Baby Annabell, MGA has firmly established itself as a leading force in the girls sector.

Furthermore, marketing manager, Marian Davis’ boasts a strong experience in girls brands, including a stint at Mattel, working on Barbie. However, Davis assures me that, perhaps contrary to public opinion, MGA is not just about girls.

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Beyond Bratz

The launch of the Bratz line was undoubtedly a major milestone for MGA Entertainment, but there is much more to the company than the pouty fashion dolls, as we found out from Marian Davis.

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