FEATURE: Beyond Bratz

We talk to MGA Entertainment's Marian Davis about the company, its brands and its plans.
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Boasting not only Bratz, but also brands including Moxie Girlz, and more recently Lalaloopsy and through Zapf Creation, Baby Born and Baby Annabell, MGA has firmly established itself as a leading force in the girls sector.

Furthermore, marketing manager, Marian Davis’ boasts a strong experience in girls brands, including a stint at Mattel, working on Barbie. However, Davis assures me that, perhaps contrary to public opinion, MGA is not just about girls.

To read the full feature, simply click here.



Beyond Bratz

The launch of the Bratz line was undoubtedly a major milestone for MGA Entertainment, but there is much more to the company than the pouty fashion dolls, as we found out from Marian Davis.

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