Having unveiled the first 32 products in the range at Toy Fair, Character is preparing for the big push, with its plans for the launch in May, which is bigger than anything it has previously been involved in.
TV will kick off two weeks before the release date. Separate commercials have been created for each of the three services – Royal Navy, Army and RAF – each of which will start with a teaser campaign in April building up anticipation for the real thing. May 8th will then see the full force of the TV campaign with coverage across all relevant channels.
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