FEATURE: A risky business - ToyNews

FEATURE: A risky business

Ronnie Dungan spoke to Vivid boss Nick Austin about the way forward without the troubled fashion dolls.
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The Bratz distribution deal may be starting to seem like a distant memory, but Vivid Imaginations is continuing to evolve its business in terms of its product line-up, its wholly-owned IP and its distribution.

It's testimony to the strength of the brand that people still talk about Vivid in terms of its 'post-Bratz' status even though it has been a full eighteen months since the firm relinquished control of the brand in the UK.

To read the full feature, please click here.

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