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Famosa targets UK growth with restructure and Bandai partnership - ToyNews

Famosa targets UK growth with restructure and Bandai partnership

Following the recent appointment of Marie-Eve Rougeot as the new Famosa CEO, the firm’s UK arm has seen an executive reshuffle in its efforts to grow the Feber business within the market.
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Famosa UK has undergone a staffing-restructure as the firm continues its plans for international expansion.

Following the recent appointment of Marie-Eve Rougeot as the new Famosa CEO, the firm’s UK arm has seen an executive reshuffle in its efforts to grow the Feber business within the market.

The restructure will see Nikki Jeffery, formerly the UK marketing manager, head up the new operation as key account and marketing manager for the UK. Jeffery will be supported from within the head office by customer service operative, Anna Veronica Perry.

In line with the latest changes, Famosa has embarked on a strategic partnership with Bandai UK who will now exclusively distribute Nenuco, Pinypon and Nancy within the UK and Ireland from sprng/summer 2016.

“We are delighted to be partnering with a UK market leader such as Bandai,” said Jeffery. “This relationship will enable us to build on the groundwork that began when Famosa re-entered the UK market in 2012.

“We are confident that this new partnership can effectively widen the distribution of the Famosa brands. The updated and refreshed 2016 collection, combined with Bandai’s expertise in brand building, is sure to be a winning combination.”

Clive Smith, general manager at Bandai, added: “We are all very excited about adding Nenuco, Pinypon and Nancy into Bandai’s portfolio and enhancing our offer to our customers.

“These brands will complement our other ranges and we look forward to continuing the successful work Famosa has already done in establishing these original brands in the UK.”

Bandai will be previewing the 2016 Nenuco, Pinypon and Nancy ranges during its upcoming previews and on its stand at London Toy Fair.

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