Famosa have signed a partnership deal with Posh Paws International granting the firm distribution rights across the entire Famosa licensed plush portfolio.
Famosa's plush line is primarily themed around licensed characters, with ranges spanning My Little Pony, Mr Potato Head, Furby, Transformers and Littlest Petshop.
The company also works closely with all the major licence holders in the UK and Europe including Disney, Universal and Nickelodeon.
"This partnership with Posh Paws will allow for growth and an increase in brand awareness within our plush division going forwards," said Clive Wooster, Famosa MD.
"We are delighted to be working with such an established plush partner and look forward to the jointly growing the licensed plush business within the UK.”
Barry Groves MD at Posh Paws added: “It is great to be working with such a strong partner in Famosa. Their plush brands have a great synergy with our ranges and we are really excited about bringing them to the UK market."