Smith will join the firm at the start of the new year after a five year stint at Famosa. Prior to that he had held senior positions with Lego, Waddingtons, and Jakks Pacific.
Julian Boyers, MD of Bandai UK, said: "We are delighted to welcome Clive to the company. The team at Bandai UK have had increasing success over the last three years and we intend to build on that and needed to recruit a talented individual to strengthen our business going forward.
"Bandai is synonymous with boys properties but our plan is to emulate our parent company in Japan and diversify into a broader range of categories and we believe that Clive will help us to achieve this goal."