Exhibition space for Toy Fair 2019 sold out

According to organisers, the event is now on track to repeat the success of the 2018 show, with more than 250 exhibiting companies preparing to showcase new toy lines.
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Exhibition space for London’s Toy Fair 2019 has now completely sold out.

The British Toy and Hobby Association has revealed that the exhibition that takes place at Olympia London, has sold out of all floor space with three months until the doors open on January 22nd.

According to organisers, the event is now on track to repeat the success of the 2018 show, with more than 250 exhibiting companies preparing to showcase new toy lines.

“I am thrilled to announce Toy Fair has sold out yet again, demonstrating the continued importance of the show to the UK toy industry,” said Majen Immink, director of Fairs and Special Events.

“I’d like to thank the UK toy industry for their continued support and I am looking forward to seeing all of the new launches in January.”

38 exhibiting companies will be attending Toy Fair for the first time and 11 exhibiting companies are returning after time away from the show, including Wow Stuff, Flying Gadgets and LEGO. many exhibiting companies return annually, such as Gibsons and Cartamundi.

“Toy Fair gives us a great opportunity to showcase the range in the best way possible in a fantastic, exciting environment full of the industry’s key players,” said Hayley McAuley, UK sales and marketing manager at Cartamundi.

‘It’s the event of the year in the UK and everyone there is on a high, looking forward to the year to come.”

The BTHA has also announced a new Content Creation Zone at the show. It will be made available to vloggers and influencers at the show. The new media area will give content creators the chance to get hands-on with some of the sought after toys from Toy Fair.

“To support the growing number of bloggers and YouTubers that attend Toy Fair each year, the BTHA has made the decision to create a brand-new Content Creation Zone,” said Rebecca Deeming, public relation manager,

“With the ever changing media landscape, these influencers are an increasingly important avenue for reaching parents and children alike. As with our traditional press, influencers have their own requirements for reporting from the show, and it’s our job to make the process for them as easy as possible.”

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Toy Fair 2017 sold out

The success of the sales has been fuelled by the show’s return to its Tuesday to Thursday format, helping it sell out a full four months ahead of the show next year.

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Toy Fair 2018 now sold out

The BTHA made the announcement this week that show space is now filled, reflecting the ‘huge demand among the toy industry at the moment.’

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BTHA launches Ask the Media video for Toy Fair 2019

The video, produced annually by the BTHA, provides information and advice on all the PR opportunities offered to exhibitors at Toy fair. It also features the now famous Q&A interviews, where the UK’s newspapers, broadcasters and blogs reveal their top tips and expectations for Toy Fair 2019.

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