Everything's Rosie makes European move - ToyNews

Everything's Rosie makes European move

Licensing programme launching in Spain; Giochi Preziosi to distribute Vivid toy line.
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Following a successful launch in the UK, V&S Entertainment is looking to move Everything’s Rosie into Europe, with the pre-school brand already proving a hit in Spain and Italy.

The show is broadcast on RTVE in Spain and RAI YOYO in Italy. Spain in particular has seen some strong ratings; the series debuted on Clan TV in March and airs daily, with a weekend omnibus edition. It achieved an initial audience share of 64 per cent in the four to six age group, while the audience peak in three weeks of broadcast was 583,000 and average share over three weeks in March was 43.6 per cent for children four to six.

The licensing programme has also been extended to Spain, with Suma Licensing appointed as the local agent and a number of licensees already on board. These include IMC, Safta, Stor, Astro and CYP Imports. Vivid’s toy line is due to launch in November and will be distributed by Giochi Preziosi Spain.

The firm is backing the launch with a major marketing campaign, including TV and print ads, costume appearances and competitions.

“Everything’s Rosie deals with universal themes such as friendship and discovery that strongly appeal to young audiences worldwide,” said Vickie Corner, MD at V&S.

“The UK and Spanish licensing sectors have been quick to identify the huge potential offered by the brand across a wide range of categories and we’re confident that Everything’s Rosie will be a big hit right across Europe.”

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