A heavyweight advertising campaign on Eternity II has begun today, spanning across both broadcast and print media as well as London’s underground.
Eternity II is being advertised on ITV1, ITV2, Channel Four, Channel Five and E4 for three weeks, targeting housewives and children.
Press advertising is taking place in the weekly TV supplements of The Sun, The Mirror and the Daily Express while the Magic FM network is promoting the game with the $2 million prize over the radio.
Tomy has also booked escalator panels in over 100 stations and more than 400 sittings of London’s tube network to target commuters.
The firm said it is confident the campaign will have a mass appeal in the lead up to Christmas.