Etermax and Mattel unite for Pictionary app game - ToyNews

Etermax and Mattel unite for Pictionary app game

“The new Pictionary game is perfect for a mobile platform, giving fans the ability to play in the palm of their hands," said Ray Adler, director of Mattel Games.
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Etermax has partnered with Mattel to launch a Pictionary game for mobile devices.

Launching this December, the app game aims to give Pictionary fans "a new experience which will make every game a fun challenge."

“The new Pictionary game is perfect for a mobile platform, giving fans the ability to play in the palm of their hands," said Ray Adler, director of Mattel Games.

“Pictionary is a game of quick sketches and hilarious guesses, and Etermax has taken the fun and laughs from the original and created an engaging platform for fans.”

Etermax CEO, Maximo Cavazzani, added: "We are extremely happy to participate in this project with Mattel. We want to give people who play the Classic Pictionary boardgame a new experience which will make every game a fun challenge, allowing users to play among friends."

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