Etch A Sketch is 50 - ToyNews

Etch A Sketch is 50

Flair launches PR programme to celebrate the anniversary, while a giant version is on display in the US.
Author:
Publish date:
1893_mypictr_300x300(2).jpg

50 years ago, the Etch A Sketch was first introduced. The iconic product islicensed to the Ohio Art Company by French inventor Arthur Granjean.

In spite of its golden anniversary, Etch A Sketch is practically the same now as it was when it was first launched and the red frame that surrounds a silver screen has since been used in many marketing campaigns as well as on films and TV programmes.

As part of the worldwide celebrations, a working giant Etch A Sketch has been created and is now on display in Mineapolis whilst Etch A sketch artists are marking the occasion with a host of etchings.

As part of an all year round PR celebrations, Flair will be exhibiting a try me area to visitors at culture festival, Vintage at Goodwood, and also offering some competition prizes to UK fans.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.