Egmont joins Gormiti licensing programme - ToyNews

Egmont joins Gormiti licensing programme

Firm signs book publishing deal with Giochi Preziosi and The Licensing Company for the boys? action brand.
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The deal is for rights on an extensive range of books including colouring and activity, annuals, story and novelty books. The range will launch in spring 2010.

Based on the collectable action figures, the brand received its UK TV launch on Nickelodeon channel NickToons in October. In Europe, it is now also scheduled for Spain, Greece, France, Germany and Turkey.

“Gormiti has that exciting combination of adventure and fantasy, good and evil that has caught the imagination of boys aged three to ten everywhere,” said David Riley.

“We loved the exciting storylines, colourful characters and world of adventure that combine to create so many fantastic publishing opportunities.”

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