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EDITOR'S COMMENT: Going to the movies - ToyNews

EDITOR'S COMMENT: Going to the movies

This week's news that the Playmobil movie will be the first in a planned trilogy has Robert Hutchins musing over the ever expanding playground for toy inventors to delight in.
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This week it was revealed that the upcoming Playmobil movie will actually be the first in a planned trilogy.

Titled Playmobil: Robbers, Thieves & Rebels, the film – according to those at ON Entertainment, the developers behind the feature – aims to ‘bring a new cultural icon to the screen.’

“These figures have sparked the imagination and creativity of generations of kids worldwide,” said one spokesperson.

Meanwhile, a Masters of the Universe film is just one of two projects that Mattel has in the pipeline with Sony, the other being the Barbie movie, which is set to hit screens in 2017.

In fact, the next few years really are shaping up to be big ones for toys at the movies.

It would be fair to say that the box office success of the likes of Transformers and The LEGO Movie changed everything.

In fact, we’ve come a long way since the 1993 launch of the Super Mario Bros. movie, widely claimed by critics the world over and famously panned by its own star Bob Hoskins, as the worst film in existence.

Today, films about toys – or indeed games and videogames – are big business.

Just ask the teams behind the upcoming titles Trolls and Ouija 2, primed to hit screens in 2016, followed by Barbie, The LEGO Batman Movie, My Little Pony, Transformers 5 and The LEGO Ninjago Movie in 2017.

Not to mention Max Steel, GI Joe 3, Tonka, magic: The Gathering, Play-Doh, Monopoly and Dungeons and Dragons, as well as a personal favourite Hungry Hungry Hippos.

With that in mind, and alongside the various topics discussed in this week’s Inventor’s Roundtable and the revolutionary steps being taking in incorporating technology with toys, there couldn’t be a more exciting time to join the toy industry.

The current trend in bringing hit toy brands to the big screen and the new levels of interaction available to a consumer can only give the toy inventor a vastly more expansive playground in which to delight and develop their ideas.

Maybe one day, Mark Wahlberg could be taking the starring role in a film based on your own invention.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.