Early Star Wars demand helps Hasbro to 24 per cent growth in boys' category this Q3

Net earnings for the third quarter 2015 were $207.6 million compared to $180.5 million in 2014.
Publish date:
Social count:
0 0starawake.jpg

Demand for Jurassic World and strong early sales of its Star Wars toy lines have helped toymaker Hasbro to another successful financial quarter.

The company’s Q3 net revenues in the boys’ category surged 24 per cent on the same period for last year to total $593.1 million, as the firm cites sales of Jurassic and Star Wars toys as a significant reason for the growth.

Net earnings for the third quarter 2015 were $207.6 million compared to $180.5 million in 2014.

Net revenues for the third quarter 2015 remained flat however, with 2014’s $1.47 billion, as the boys’ category took charge of the firm’s growth.

Hasbro’s pre-school offering also saw a surge with a 17 per cent growth to $219.6 million. Growth in franchise brand Play-Doh, along with shipments of Playskool Heroes Star Wars Galactic Heroes and Jurassic world as well as the launch of Playskool Friends My Little Pony more than offset revenue declines in core Playskool products.

“Strong global consumer demand across Hasbro franchise brands and partner brands drove continued momentum in our business,” said Brian Goldner, Hasbro’s chairman, president and chief executive officer.

“Brand innovation and superior market execution delivered not only underlying revenue growth, but higher profitability in a very challenging foreign exchange environment.”

Deborah Thomas, Hasbro’s chief financial officer, added: “Throughout 2015, our teams have positioned Hasbro to succeed in a very challenging environment.

“Tremendous innovation across brands and a strong entertainment slate has driven favorable product mix and underlying profit gains.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.