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EA launches Monopoly Facebook game - ToyNews

EA launches Monopoly Facebook game

Firm ties with Hasbro to offer free social gaming version of the iconic brand.
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Monopoly Millionaires, the first free-to-play social gaming version of the family game brand, is now available for play on Facebook.

Facebook users can connect with all their Facebook friends and family to experience the game, which can be played on Facebook at: http://apps.facebook.com/monopolymillionaires/

Chip Lange, senior vice president and general manager of the Hasbro Division at Electronic Arts, said: "EA has enjoyed a very successful relationship with Hasbro over the last three years and we’re excited to introduce the beloved Monopoly brand to the Facebook community."

“Monopoly has always been a social game that’s made better by the friends you play with,” added Katie Mitic, director of platform and mobile marketing at Facebook.

“With Monopoly Millionaires, EA and Hasbro are bringing this global game brand to a growing online audience of people who play games with their friends on Facebook. MONOPOLY is a great example of the legacy that can be created when games are built to be social from day one.”

The game features several familiar features, such as the classic Monopoly board, earning money by building houses and hotels, and rolling dice to move around the board.

However, Monopoly Millionaires has been designed specifically for the world of social gaming to encourage players to engage and play with others. The more friends a player has, and the more often they visit their friends’ boards, the more success they’re likely to have in the game.

Additionally, players may roll the dice consecutively and don’t have to wait for their friends to finish their turns. Customisation is another highlight, allowing players to creatively decorate their boards for a more personalised and expressive experience.

“Monopoly has entertained millions of families around the globe for decades,” said Mark Blecher, senior vice president and general manager of digital gaming and media at Hasbro.

“With this first time addition of a social gaming version for Facebook, it's great to know there will always be a friend or family member who’ll be ready to roll the dice any time of the day or night to experience the fun of Monopoly Millionaires.”

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