DreamWorks Animation and Hasbro enter merger talks

Insiders reveal that Hasbro could pay $35 per share for the animation studio.
Publish date:
Social count:

DreamWorks Animation is reportedly in talks to merge with global toy manufacturer and studio, Hasbro.

Insiders have revealed that Hasbro could pay around $35 a share for DreamWorks Animation, nearly a 57 per cent premium to where the firm’s stock closed on Wednesday.

Reports of the merger talks - a partnership that would see the powerhouse operate under a new title DreamWorks-Hasbro - were first reported by Deadline.

A further potential deal for DreamWorks is its ongoing discussion over the sale of its stake of AwesomenessTV to Hearst Publishing for $81.5million.

Variety reports that the Hasbro talks signal Dreamworks’ attempts to find a partner with whom CEO Jeffrey Katzenberg can restructure a company that has seen a turbulent past at the box office, with Rise of the Guardians, Turbo and Mr. Peabody & Sherman falling short of the mark.

Meanwhile, Hollywood Reporter notes that a merger with Hasbro would ‘significantly boost DreamWorks’ presence in consumer products, as well as live-action films and television.’

Hasbro has recently appointed a new chief content officer – Stephen Davis – who will oversee Hasbro Studios in Los Angeles and the firm’s partial interest in the Discovery Family TV channel.

So far, all parties involved in the merger talks have declined to comment.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.