Dream Toys 2014 revealed

Products from Mattel, Hasbro, Jakks, VTech, Character Options, Vivid, LEGO and Spin Master all named in top 12.
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The DreamToys list has been announced by The Toy Retailers Association. The list is the most accurate predictive list of which toys will dominate the wish lists this Christmas. The list has been broken down into ten categories and 12 Top Toys.

“The 2014 DreamToys list is the perfect illustration of how the toy industry continues to innovate and evolve – creating new lines every year whilst finding new and ever increasingly creative ways to reinvent established brands," said Gary Grant, chair of the DreamToys committe.

"If the predications are right, and 2014 turns out to be a bumper year, the biggest credit has to go to the toy makers and their endless creativity and imagination."

From the 72 toys in the list the panel selected 12 Top Toys that they believe will be dominating the wish lists this Christmas. They are, in alphabetical order:

Bop It! Beats - Hasbro (£21.99)
Disney Frozen Snow Glow Elsa - Jakks Pacific (£34.99)
Disney Frozen Sparkle Doll (assorted) - Mattel (£16.99)
Kidizoom Smart Watch - VTech (£39.99)
Little Live Pets Bird Cage - Character (£19.99)
Minecraft Figures (assorted) - Character (£7.99)
My Friend Cayla - Vivid (£58.99)
Nerf Demolisher 2-in-1 - Hasbro (£44.99)
The Lego Movie - Benny’s Spaceship, Spaceship, SPACESHIP! - LEGO (£79.99)
Toot-Toot Animals Safari Park - VTech (£39.99)
Transformers Stomp & Chomp Grimlock - Hasbro (£89.99)
Zoomer Dino- Boomer - Spin Master (£99.99)

Frederique Tutt, Toys Global Industry Analyst for The NPD Group added: “The British toy market is leading a resurgence in toy sales in Europe. The innovation that the industry has invested in has also started to pay back. Impulse sales of collectables and lower-priced toys are up as well as licences from movies including Frozen, and this year’s craze; Loom Bands.

"These two factors combined delivered the fastest growth rate in toy sales since 2010 (+6%) in the first nine months of 2014 which suggests that Christmas 2014 might be the best for some time.”

DreamToys this year has taken the theme of the ’12 Days of Christmas’ with the 72 toys spread over ten categories, and 12 toys highlighted as the Top Toys.


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