DREAM TOYS 2012: Pre-school

Licensed lines put in strong showing in this year's listing.
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Top licensed names such as Mike the Knight, Peppa Pig and Thomas & Friends have made a big impact on the pre-school listing this year.

Established favourites mix with newcomers, such as Jake and the Never Land Pirates. However, there are some high profile traditional pre-school names like Playmobil included, too.

The top eight pre-school toys are:

Car Ferry with Pier - Playmobil
Imaginext Castle - Mattel
Jake and the Never Land Pirates: Pirate Ship Bucky - Mattel
Mega Bloks First Builders Build n Learn Table - Mega Brands
Mike the Knight's Deluxe Glendragon Play-set - Character Options
Peppa Pig: Jump in Muddy Puddles - Character Options
Switch & Go Dinos: Brok the Brachiosaurus - VTech
Thomas & Friends Steam n Speed R/C Thomas - Mattel

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Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.