DREAM TOYS 2012: Creative

Crayola, Play-Doh and Waggle Tagz among the arts and crafts picks.
Author:
Publish date:
5_John Adams, creative.jpg

Crayola continues to be a strong force within the arts and crafts sector of the toy market, while Play-Doh is still tops for the younger age groups.

Licensed characters such as Hello Kitty are also a good way to create interest in the sector.

The top eight are:

Crayola Catwalk Creations House of Fashion - Vivid
Crayola Glow Book - Vivid
Dr Dreadful Zombie Lab - Spin Master
Hello Kitty Cool Cardz Design Studio - Flair
Orbeez Soothing Spa - Character Options
Play-Doh Candy Cyclone - Hasbro
Pro Deck Workshop - John Adams
Waggle Tagz - John Adams

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.