Crayola continues to be a strong force within the arts and crafts sector of the toy market, while Play-Doh is still tops for the younger age groups.

Licensed characters such as Hello Kitty are also a good way to create interest in the sector.

The top eight are:

Crayola Catwalk Creations House of Fashion - Vivid
Crayola Glow Book - Vivid
Dr Dreadful Zombie Lab - Spin Master
Hello Kitty Cool Cardz Design Studio - Flair
Orbeez Soothing Spa - Character Options
Play-Doh Candy Cyclone - Hasbro
Pro Deck Workshop - John Adams
Waggle Tagz - John Adams

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