Draw made for Big Kids Bike Ride

Places are still available for teams to sponsor a leg of the annual Toy Trust bike ride.
Publish date:
Social count:

The draw has taken place for the 12 registered teams and routes announced. The event will be a Gladiatorial event following the route of the Roman Legions around England and will take place on Saturday May 16th 2009.

Organiser, The Toy Trust, is looking for a further 12 sponsors who will guarantee £5,000 per leg and will organise a team or teams to take part in their section.

Each section is around 60 miles and the route has so far been allocated as follows:

  • Sevenoaks to Colchester – HIT Entertainment
  • Colchester to Ely
  • Ely to Sleaford - Zapf Creation
  • Sleaford via Lincoln to Barton upon Humber - GMTV
  • BUH via York to Harrogate
  • Harrogate to Cheadle
  • Cheadle via Chester to Wrexham
  • Wrexham to Ludlow
  • Ludlow to Stroud - Hasbro
  • Stroud via Bath to Shaftesbury – RC2
  • Shaftsbury to Alton – Vivid Imaginations
  • Alton to Sevenoaks – Tomy

And the route will then be reversed:

  • Sevenoaks to Alton – Flair
  • Alton to Shaftesbury – Mattel
  • Shaftesbury via Bath to Stroud – Disney
  • Stroud to Ludlow – BBC
  • Ludlow to Wrexham
  • Wrexham via Chester to Cheadle – Lego (sponsor only)
  • Cheadle to Harrogate – Bandai (sponsor only)
  • Harrogate via York to Barton upon Humber – Character Group
  • Barton upon Humber via Lincoln to Sleaford
  • Sleaford to Ely
  • Ely to Colchester
  • Colchester to Sevenoaks

As in previous years, the event will have a social element to it and teams will each start from a point where another team will be going in the other direction. Teams will also meet halfway with another team coming in the other direction and at the finish meet a team coming the other way.

Each team will be responsible for their own support vehicle and transport. Although a route will be supplied each team can arrange their own route to suit the riders as long as they complete the distance between the start and finish points.

Each team will receive a full sponsor pack including routes, hire company details for support vehicles, tips on how to prepare for the day, methods of sponsorship and details of how to register at the Just Giving Web site.

A meeting will be held at the Excel Toy Fair on Saturday January 31st morning 10.00am so that any questions can be answered and to introduce the teams.

Companies wishing to take part should contact Toy Trust Chairman, Robert Mann directly to be added to the list.

Any individual rider or companies unable to raise the minimum sponsorship but still wishing to take part can enter into the Bandai or Lego sections, who will not be entering a team but have sponsored a section. Anyone wishing to ride in these sections will have to organise their own ride and support.



Fun Day becomes Big Kids Bike Ride

Due to a clashing of the BTHA Fun Day and the World Cup final it has been decided by the Toy Trust Committee to replace the annual Fun Day with a ‘Big Kids Bike Ride’ this year. 


Bike Ride heads for home straight

Teams of riders from Flair, PR firm Norton & Co, Treasure Trove and Leapfrog are on the road for the Big Kids Bike Ride today, taking the ride as far as Churchill near Bristol in readiness for the final leg tomorrow.


Toy Trust ready to ride

The full line-up for the Toy Trust’s Big Kids Bike Ride has been confirmed and ToyNews will be providing regular updates on the ride as the teams progress.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.