The Dragons: Riders of Berk animated TV series launches this weekend, building excitement ahead of Spin Master's toy range.
The show premieres on Cartoon Network on Saturday, March 2nd at 10am with an hour-long double bill.
This will be followed by an episode every Saturday at 10.30am.
The highly anticipated movie sequel How to Train Your Dragon 2 is set for release in summer 2014.
Spin Master's officially licensed Dragons toy range is due in July 2013.
The Cartoon Network Dragons web page is also now live, where kids can play games, watch videos and learn all about their favourite characters.
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