Mattel has promoted Dominic Geddes to VP and country manager for UK, Ireland and Nordics.
In this new position, Geddes will also become a member of Mattel's European Leadership Team for Core Europe.
Geddes was previously sales director at Mattel UK - a position he has held for 13 years.
He started his career at Bluebird Toys before joining Mattel UK in 1998 as a general sales manager, and was promoted to sales director the following year.
"Since then, Dom has had tremendous success in developing the UK sales team, is a highly valued member of the UK management team and has consistently grown the UK business to deliver fantastic results year on year," read a Mattel UK statement.
Geddes will now report in directly to Geoff Walker,
SVP, co-general manager – Europe.
"Dom’s wealth of experience will play a critical role in accelerating growth within the UK market within our new Europe structure," said Walker.
"We are confident that with Dom’s knowledge of the UK toy market and the strong relationships he has with all our key partners, he is uniquely positioned to continue the momentum for Mattel UK."
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.