Disney's Cars Ice Racers range to launch this month

"Disney Pixar’s Cars continues to be one of our most popular franchises and we look forward to delighting fans with this new range."
Publish date:
Social count:

 Disney is launching Cars Ice Racers, a fresh new look for one of its most popular product lines, later this month.

Cars Ice Racers products will boast original decals, with blue detailing, new blue alloys bespoke to each character and new studded tyres for extra grip.

The range spans die-cast ice-finish cars and track sets from Mattel, with RC cars, stationery, party-ware, footwear and accessories set to follow.

The campaign will be supported by cross-platform activity including TV spots, special magazine issues, social media, retail promotions and a new online game.

The new look is supported by a story to be published in the Spring/Summer issue of Cars magazine, in which Lightning McQueen and his friends are invited to take part in the next series of ‘Transcontinental Race of Champions’, in the Ice Racers Cup, held in Russia by Vitaly Petrov.

“We are thrilled to be launching this fantastic new range of Cars Ice Racers product which promises more exciting storytelling and role play possibilities for kids who love Lightning McQueen and his friends," said Mike Stagg, VP and general manager, retail, The Walt Disney Company UK and Ireland.

"Disney Pixar’s Cars continues to be one of our most popular franchises and we look forward to delighting fans with this new range."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.