Disney's Cars gets Silver Series range

New Mattel-developed die-cast models to release in Spring 2013.
Publish date:
5_cars silver series.jpg

Disney is to launch a new special edition range of cross-category Silver Series products from its popular Cars film and franchise.

The new range will have its own backstory, which will be revealed in a special Silver Series edition magazine, and has been designed to provide a fresh range of products to the market and drive collectability amongst Cars fans.

As part of the new series, Mattel will develop new die-cast models, which will be produced with double Ransburg Zamak paint.

The Cars Silver Series will be launched in Spring 2013.

Disney is also set to expand the franchise with a new Planes range once, with a new film to release in August 2013, supported by a cross-company marketing campaign.

“The Cars franchise has strongly delivered in global retail sales, and with a wealth of new content and regularly refreshed product ranges, the success is set to continue,” said Walt Disney Company UK & Ireland BP of licensing and publishing Marianthi O’Dwyer.

“We’re excited to be introducing Planes, the world above Cars, with a new feature film next August. Both vehicles align so well with boys’ play patterns and we’re excited about seeing ranges for Cars and Planes on many Christmas wish lists in 2013.”

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019