Disney is to launch a new special edition range of cross-category Silver Series products from its popular Cars film and franchise.
The new range will have its own backstory, which will be revealed in a special Silver Series edition magazine, and has been designed to provide a fresh range of products to the market and drive collectability amongst Cars fans.
As part of the new series, Mattel will develop new die-cast models, which will be produced with double Ransburg Zamak paint.
The Cars Silver Series will be launched in Spring 2013.
Disney is also set to expand the franchise with a new Planes range once, with a new film to release in August 2013, supported by a cross-company marketing campaign.
“The Cars franchise has strongly delivered in global retail sales, and with a wealth of new content and regularly refreshed product ranges, the success is set to continue,” said Walt Disney Company UK & Ireland BP of licensing and publishing Marianthi O’Dwyer.
“We’re excited to be introducing Planes, the world above Cars, with a new feature film next August. Both vehicles align so well with boys’ play patterns and we’re excited about seeing ranges for Cars and Planes on many Christmas wish lists in 2013.”
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