Disney XD boost for Razor

TV, online and mobile activity to bolster scooter brand through the summer.
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Re:creation has teamed up with Disney UK and Ireland for a campaign which will significantly raise the profile of its Razor scooter brand.

Launched on June 1st, activity includes TV spots and a bespoke microsite, which will be further supported by banner advertising across Disney’s mobile media gaming platforms. A series of two and three-minute break takeovers, featuring the Razor brand, will air on Disney XD from July until the end of August.

Re:creation developed the tie-up with Disneymedia+.
“The ground breaking joint venture between Razor and Disney XD has amplified Razor’s lifestyle messaging and portfolio of scooters and ride-ons to our target audience of boys aged four to 14,” explained Katy Fletcher, Razor brand manager at Re:creation.

“The combination of break takeovers, microsite and mobile provides a perfect way for kids to interact and immerse with the brand.

Bobi Carley, commercial director at Disneymedia+, commented: “The fun and energy of the Razor scooter brand perfectly complements Disney XD.”

Re:creation: 0118 973 6222

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