Disney unveils toy partners for Marvel's Avengers: Age of Ultron

The studio has partnered with Hasbro, LEGO, Mattel and more for toy lines ahead of the film's release this April.
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The Walt Disney Company has unveiled several new product ranges to celebrate the release of the hotly anticipated Marvel’s Avengers: Age of Ultron.

This new line up includes toys from Hasbro, LEGO, Mattel, Thinkway and Mondo.

A new series of 2.5-inch collectible figures will arrive from Hasbro and will feature the likes of the Titan Hero Tech Electronic Figures, starring Captain America, Iron Man, Thor, Ultron and Hulk.

Each character will feature an array o phrases, designed to simulate conversation with each other.

The line will be followed with a new Marvel’s Avengers: Role Play Range, featuring Iron Man Arc FX Armor, Hulk Gamma Grip Fists, Captain America Star Launch Shield and a Thor Lightning Strike Hammer.

Meanwhile, LEGO is gearing up for the film’s release with Marvel’s Avengers: Age of Ultron sets, including Attack on Avengers Tower and the Avengers Quinjet City Chase.

Mattel’s product range will feature new Hot Wheels including the Moto with Rider Assortment, which will see Captain America, Iron Man, Hawkeye and Ultron jumping on their bikes.

The Walt Disney Company has also partnered with Mondo on a branded outdoor range, featuring the Alu Scooter Avengers, the Helmet Avengers and the Skateboard Avengers.

Thinkway completes the initial product roll-out launching U-Command programmable Iron Man and Captain America Motorcycles, featuring infra red control and light-up wheels.

“These fantastic new toy ranges only add to the anticipation ahead of the release of Marvel’s Avengers: Age of Ultron,” said Simon Philips, executive vice president and general manager, consumer products, The Walt Disney Company EMEA.

“The innovative designs paired with the film’s most iconic characters have created fantastic products that will capture kids’ imaginations and to bring the film to life through play.”

Marvel’s Avengers: Age of Ultron will be released in cinemas across EMEA in April this year.


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