Disney unleashes Thor line

Action figures, role play outfits and accessories arrive ahead of the film's cinema release.
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Disney has unveiled its range of Thor products - with action toys and role play items accompanying the cinema release of the Marvel film later this month.

Items include Thor's helmet, sword and lightning hammer, which comes with lights, sound and a launching projectile. The action figures, meanwhile, feature movie sound effects and phrases.

As well as the toy line, there will also be a clothing range, featuring images of Thor and using vintage-style comic book designs, as well as concept artwork from the movie.

"The character of Thor has been brought to life once again with this exciting new range of products," said Marianthi O'Dwyer, VP of consumer products at the Walt Disney Company UK. "The world famous Marvel characters are idolised by fans of all ages and we're confident that these products will help launch the legend of Thor to a new generation of movie goers."


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