Disney targets emerging markets

Disney Studios is spending $100m in a bid to extend its brand into a number of emerging markets.
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The firm says it will spend $100 million over the next two to three years in an attempt to extend its brand into emerging markets.

Walt Disney Studios President Alan Bergman highlighted Russia, China and India, with plans to make Disney-branded films in local languages.

Chinese language film The Secret of the Magic Gourd, was released in China last year. It now has 15 movies in development and two in production for overseas markets.

(Associated Press)


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