Disney tackles Indian market

Disney plans to open an additional 135 stores in India by 2011.
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The firm aims to strengthen its foothold in the rapidly growing Indian market, where 15 of its stores currently operate.

The outlets would be opened under a licence agreement with Devyani International, which runs the present stores and operate as franchises.

Varying in size from 500 square feet to 1,500 square feet, the franchises would sell soft toys, stationary goods, party products and school and office items.

Disney Consumer Products Regional Director, ASEAN, Roshini Bakshi said: “India is a high priority market for us. We will open 150 stores for our consumer products across the country by 2011."

"Last two years, we grew over 100 per cent. In the next five years, we expect a high two-digit growth figure in the country." she also said.


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