Disney launches UK portal

Walt Disney?s internet division will launch a web portal aimed at young adults on Monday.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The Disney.co.uk web site will feature games, films, music and social networking assets along with a shopping section.

The concept will also be offered in Europe, after being launched in the US earlier this year.

The site includes a feature called Disney Extreme Digital, which allows users to customize multi-media content while watching and sharing videos, messages, music and games.

Online parental protection measures are included into the site along with functionality that prompts children to use Disney-proposed online chat phrases, which have an emphasis on being polite while also using language that can reflect whether the user is looking at content focused on pirates or princesses.

Cindy Rose, head of Disney's Internet division in Europe, the Middle East and Africa, said the concept forms part of the firm’s strategy to develop online communities of fan bases.

She said Disney was looking at mix of different business models to develop the UK Web site, which will carry advertising and sponsorship links.

“The Disney Web site will not initially provide full-length feature films. Is it coming? Some day," she said.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.