Disney launches Tsum Tsum plush range based on hit app game

Disney Tsum Tsum has been downloaded more than 14 million times.
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Disney has launched a line of Disney Tsum Tsum plush toys, inspired by the popular app game.

Disney Tsum Tsum has been downloaded more than 14 million times and has become a hit in Japan.

Based on the Zen art of stone stacking, the name Tsum Tsum translates to Stack Stack and the game sees players connect Disney characters as they get stacked on top of each other.

Over 30 different stackable Tsum Tsum toys are now available on DisneyStore.com, in select store locations in North America and at Disney Parks.

"Disney Tsum Tsum has quickly become a phenomenon in Japan, and we are very excited about the Japan-originated franchise now going global," said Paul Candland, president, The Walt Disney Company (Japan) Ltd.

"Disney Tsum Tsum is both a physical product and a digital game, allowing our guests to enjoy a multi-dimensional experience. We are hopeful that the Disney Tsum Tsum franchise will be loved and enjoyed by our guests around the world."

The range of toys covers characters including Winnie the Pooh, Mickey Mouse and Donald Duck and there are three sizes available: large ($24.95), medium ($12.95) and mini ($4.95).

"Since the Tsum Tsum plush line debuted at Disney Store in Japan nine months ago, more than 1.6 million units have been sold," said Paul Gainer, EVP, Disney Retail.

"We believe the popularity of this line in Japan is something that can be replicated globally given their fun and collectible nature."

Take a look at the announcement video below:

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