Disney launches Brave merchandise

Products arrive in Disney Store tomorrow and other toy retailers from July; Mattel on board
Author:
Publish date:
5_brave.jpg

A new range of Brave toys and merchandise based on the upcoming Disney Pixar film has been revealed.

UK Disney stores and disneystore.co.uk will stock the first collection of products from June 1st, while other toy retailers will have access to the licensed product range from July.

These will be available ahead of the film’s UK release on August 17th.

The exclusive Disney Store range of Brave toys includes a range of dolls, children’s costumes, accessories, toy sets, apparel and soft plush toys.

The licensed range for all toy retailers has been created to ‘encourage role play and spark imagination and creativity’. Mattel has developed a doll range, including the Brave Merida Fashion Play Doll (£19.99 RRP), the Brave Doll and Horse (£29.99 RRP) and the Brave Collectible Merida (£5.99 RRP).

There will also be plush toys from Posh Paws and role-play items from Jakks Pacific, as well as Disney t-shirts, sleepwear, accessories, bedding and books.

Kids will be able to create their own Scottish clan badge in Disney stores and take part in an interactive Brave storytelling game.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.